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What is NFC Marketing?
What is NFC Marketing?
NFC marketing is a proximity marketing channel used to interact with a location or a physical object at a small distance. NFC tags/stickers are embedded on OOH displays or products. NFC technology enables a seamless exchange of information with just a tap. Let’s discuss what NFC technology is, how does it work & how can marketers leverage it.
What is NFC (Near Field Communication) technology?
NFC stands for Near Field Communication, and this technology allows two devices, or a device and a physical object to communicate without having to set up a prior connection. This device can be a smartphone, tablet PC, digital signage, smart posters and smart signs.
NFC technology has been in the payment section for quite some years now, but in recent years, forward-looking marketers and advertising professionals are leveraging NFC for marketing and delivering richer and more interactive customer experiences.
How does NFC technology work?
Let’s walk through what happens when you put up a NFC-enabled smart poster in your business premises.
Once you embed NFC tags on your product or design a smart poster or smart window display, the consumer can tap on it to access campaign information. When the consumer taps on a tag or sticker with an NFC-enabled smartphone, the smartphone detects the URL tied to the NFC. This URL is sent to the cloud server. The server responds with the campaign linked to the URL. This campaign is then displayed on the consumer’s smartphone.
NFC marketing is one of the most seamless ways of exchanging information because unlike WiFi marketing it does not require the consumer to configure the smartphone to the source.
NFC marketing ideas for marketers and business owners
NFC marketing to drive traffic
- 1. Transform any advertisement into an interactive experience
Use NFC on nearby signages and bus and subway banners to qualify your market segment with the additional step they take to dive deeper into the ad. Allow consumers to access more-in-depth product information, videos, find stores nearby, navigate to the business location and connect to social proof – in just a tap.
- 2. Distribute interactive business cards
Rarely do people type in the website URL from the business card. Make it easy for consumers to access your website and save your contact in a single tap.
NFC technology to boost engagement in business premises
- 1. Connect customers to a loyalty program
- 2. Tap to see reviews and ratings of the product
- 3. Tap to learn about a product
- 4. Design smart trial rooms
5. Smart museum exhibits
NFC technology has been known for payments for the longest time. NFC tags power services like Apple Wallet and Google Wallet. Since NFC tags can be embedded into any physical product, any product can become its own payment terminal. Empowering products to sell themselves enhances the shopping experience and eliminates the need to stand in checkout queues.
NFC generates a single-use transaction key that can be used just once. This makes the transaction safe and quick. Beaconstac NFC solution currently does not allow payments.
Where can I employ NFC tags for marketing?
The possibilities of NFC tag placement are numerous. However, we have picked up the most popular ones to help and inspire you to kickstart your NFC marketing campaigns.
To attract visitors to your business premises:
- Store window display
- On vehicles
- Business cards and Brochures
- Sale signs for real estate
On the product to boost interaction:
- Product labels and stickers
- Food packaging or product packaging
To engage with consumers in-store or inside business premises
- In-store display material like posters, table tents, banners and signages
- Tickets at events
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Campaigns are as effective as your card creatives. Create engaging cards and forms for your campaigns. We have an inspiring collection of cards and forms from across industries to get your creative juices rushing.
Allow customers to interact with products they bought and re-order
Help customers re-order their favourite product from anywhere! Direct them to your online store when they scan the product in hand.
Funnel new customers into your business premises, without an app
Drive footfalls to your business just by tapping at the storefront, sale signs or digital signage - deliver offers, listings or contact information.
Send location-based offers to engage with consumers at the right time
Proactively engage with consumers and broadcast relevant deals and product information that help them make smarter decisions.
Retarget customers online once they leave your business premises
Re-connect with your loyal customers on Facebook and Google to drive them back into your store.
See how it works for your business
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